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What was the name of the public transit ambassador in 1966?

Monsieur Galant (Mr. Gentleman).

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In 1970, Who was the popular television host that played the part of a highly skilled driver in the "Lâchez le volant. Prenez la vie du bon c�t�! Prenez l'autobus!" advertising campaign?

Jacques Duval, a car specialist,  host of  the "Prenez le volant" television show.

What TV star was the spokesperson for the 1972 campaign: "J'aime le métro, j'aime l'autobus!"?

Yvan Ducharme, named "Monsieur    T�l�vision" that same year.

What was the 1977 advertising campaign slogan?

"Il fait beau dans l'métro!". This campaign proved to be one of the most memorable among the general public.

What year was the "L'�quipe CTCUM vous facilite la vie" slogan used?

In 1985.

Which advertising campaign brought the first madeover bus to travel along Montréal streets?

"Le lait franchement meilleur" by the F�d�ration des producteurs de lait du Québec (the Québec Federation of Milk Producers) in 1986. Since then, dozens of  buses have undergone a makeover.

Which safety campaign has been much talked-about in the past few years?

The "Paix dans le métro" campaign was a popular favourite. Created in 1989, this ad campaign, based on the peace symbol design, won four prizes: the Trans-Ad company's Prix de Bronze 1989, the Prix d'excellence 1990 from the Concours des relations publiques du Québec, the Prize for Excellence 1990 from the Canadian Society of Public Relations and M�diacom's Affiche d'or 1990.

In 1993, which ad won the M�diacom contest and the Prix du public from the Publicité Club de Montréal?

The "Vaut mieux lire un roman qu'un c�t� d'autobus" ad.

What slogan was associated to the advantages of public transit in 1992?

The "Prendre le transport en commun, c'est intelligent" slogan.

With the "D�j� l�" campaign. The STM won the Corps-Accord prize for the poster featuring a beautiful well-rounded woman which breaks the usual stereotypes about feminine beauty.